Seth Milot
Giada Tamborrino
Seth Milot is a heritage brand founded by visionary Ashley Joseph. Seth Milot originates from the family name Joseph, which embodies the notion of prosperity and abundance. Milot derives from the illustrious Haitian city of Milot, honouring the Haitian ancestors who built architectural royal palaces. Developed with impeccable & precise details by skilled ateliers, each collection is handcrafted in Italy and offers unparalleled quality and sophistication.
Visual identity
The challenge was to mirror this legacy in a brand identity and packaging that not only spoke of its rich past but also resonated with modern sensibilities and a commitment to sustainability. Grounded in simplicity and purpose, we embraced minimalist aesthetics, letting geometric shapes and natural colours tell Seth Milot's story. The packaging feels like a sensory journey - minimal typography on gorgeous textured paper with blind embossing, where the product itself is the hero.
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