Develop the complete brand strategy, visual identity, and packaging design for our new brand. We’ve created chocolate crunch balls designed for a true moment of indulgence. The products are Rainforest Alliance certified and intended for the retail market. It’s time to unlock your happy place! Don’t you think? Rip open this bag of crunchy chocolate balls and start nibbling. You’ll soon find our happy place. Just follow the trail to paradise.

Visual identity

In collaboration with the team at Happy Trails and Pit-Foodconcepts, we developed the brand strategy, name, and brand story. Based on this foundation, we created the brand and packaging design. Happy Trails is available at major Dutch retailers including Albert Heijn, Coop, Jumbo, and MCD Supermarkets, as well as in Belgium, France, Scandinavia, the United States, Canada, the Dutch Caribbean, and Dubai.

https://www.lauravoet.com/portfolio-verpakkingsdesign/happy-trails-chocolade/