Noordkroon
Laura Voet
The skincare brand De Noordkroon originated over twenty years ago on a sheep farm on the Dutch island of Texel. During the shearing month of June, farmer Renske would collect the wool from the sheep. The natural lanolin in the wool made her hands soft and even healed small wounds. This inspired the creation of De Noordkroon’s unique skincare, with lanolin as its key ingredient.
Visual identity
The next generation of the family is continuing the brand, and after twenty years, it was time for a rebranding. The aim: to make the packaging more sustainable and to create a more professional look that reflects the brand’s core values. After visiting the island of Texel, we began our collaboration with De Noordkroon and developed a complete redesign of their visual identity and packaging.
https://www.lauravoet.com/portfolio-verpakkingsdesign/ontwerp-verpakkingen-natuurlijke-huidverzorging/